B2B MARKETING CONSULTANT

Fractional CMO for B2B Marketing Growth

B2B Marketing Consulting & Execution | 17 Years Experience

My name is Veb. I bring a rare mix of B2B marketing strategy and execution, with 17 years experience of product marketing, demand generation and sales operations for 75+ B2B startups and enterprises.

I now work independently with B2B companies to build precise, high-performing marketing and sales systems that deliver clear funnel impact, and ultimately revenue.

B2B Positioning and Messaging
Go To Market Planning and Execution
Content Strategy and Production
Growth Campaigns: LinkedIn, Google Ads, Email, Events
Smiling young man with glasses and brown hair wearing an olive green turtleneck sweater against a beige background.Headshot of a young man with curly dark hair wearing a maroon V-neck shirt, smiling slightly against a light gray background.Smiling young man with red hair and glasses wearing a white shirt against a pink background.Smiling young woman with long brown hair wearing a light green top against a pink background.

4.95

70+ Happy Founders

B2B Marketing Expert Fractional CMO - bigmoves.marketing

Worked with 70+ B2B companies globally

Maersk LoIBM and Coremetrics Analytics logos side by side.Sastrify company logo.McKesson and Compile company logos.Tegile logo with tagline 'A Western Digital Brand'.Plug and PlayFacilio company logo.MathWorks logo with stylized orange and blue wave icon.Zoomcar logo with the tagline Never Stop Living.White text reading 'because' with a small star above the letter 'e' on a black background.Vue.ai company logo with stylized infinity symbol and text.Kloudle company logo with stylized cloud icons and the word 'KLOUDLE'.IgnitePOST logo with a sunburst above the letter 'i'.TrackiPal company logo in blue and dark blue text.MontyCloud company logo.Logo with the text 'DRONE' in large dark letters and 'INDUSTRY INSIGHTS' in smaller blue letters below.Scalenut logoChargePay logo with 'CHARGE' in dark blue and 'PAY' in bright purple.Traleado company logo with a stylized purple lightning bolt symbol and the name Traleado in purple text.Checkmark icon followed by the text 'get registered'.
B2B Marketing Framework - bigmoves.marketing

B2B MARKETING GROWTH

Build a Sustained B2B Growth Engine for your Product

For succeeding in B2B markets, I help companies craft a clear and relevant message, build industry-leadership content, and execute on your go-to-market plan with speed and precision

Create clear product positioning and messaging
Build a conversion-ready B2B website
Execute your go-to-market plan with speed and accuracy

Proven results in B2B industries

135+

Projects Completed

15+

Years of B2B  Experience

100K+

Leads
Generated

Arian Radmand - Customer - Ignitepost - bigmoves.marketing

"Working with Veb has been instrumental for IgnitePOST. With his clarity and deep knowledge of B2B marketing he helped us make the right growth choices. He backed those decisions up with data that gave us confidence we were progressing.

Veb also strategized, planned and executed on a website rework giving us a solid base to keep investing in demand generation for IgnitePOST."

B2B Marketing Consulting and Strategic Execution

Positioning and Messaging

Setup a clear positioning and create messaging to support it

Conversion Ready Website

Deploy a website to create the right platform for growth

Go-To-Market Execution

Run demand generation pilots to generate leads and acquire customers

B2B Positioning and Messaging - bigmoves.marketing

POSITIONING AND MESSAGING

Position products with clear, relevant messaging

Next, I identify your buyers' pain points and map your competition to position your product and create convincing messaging.

Position your product in the market for winning
Map your audiences and competitors
Create a flexible, reusable messaging framework

“Veb helped us craft the messaging from scratch.

He really owned the project, took time to understand the market, competitors and space.

We are continuing to work with Veb for strategic marketing.”

Gautam Rishi

Founder and CEO - Oneshot.ai

B2B WEBSITE

Build website to influence and convert B2B buyers

Your website is the heart of your B2B business. I use Webflow templates to build and deploy your B2B website in 3 weeks so you can start your growth campaigns with confidence,

Website framework and sitemap
Strategy and copywriting for all your web pages
SEO-ready and conversion focused

"Veb worked with Laboremus to define our B2B SaaS marketing, product messaging and growth roadmap.

He executed on key tactics including messaging, website, content and events. I can strongly recommend working with Vaibhav for your B2B marketing and growth."

Frieda Hamster

Chief Commercial Officer - Laboremus.ug

Website page showing four customer case studies with images of professionals and company logos: Laboremus, Kloudle, OneShot AI, and InsightVoice.
Donut chart showing audience demographic with 438k total audience: 68% male and 38% female.Dashboard card showing total sales of 135k with a progress gauge at 78%.Card showing total revenue $35.4k with a yellow upward trending line graph.

GO-TO-MARKET EXECUTION

Precise growth execution on core B2B channels

With all the basics in place, I start executing pilots on key B2B channels and even help you hire resources to grow faster!

Content + SEO

Create impactful content and adopt best SEO practices to grow your business organically in the long-term.

Google Ads for B2B

Start running paid Google search ads to quickly find new B2B buyers and attract them to your product

LinkedIn

Grow your audience base on LinkedIN to generate highly qualified, often purchase ready buyers

E-mail marketing

Run a mix of nurturing and engagement email campaigns to seamlessly convert more buyers

Events and Webinars

Captivate and convert audiences into buyers with organized, structured and engaging events

“Veb really knows his stuff. He helped us set up the baseline for scalable marketing.

He brought planning, structure, tracking, and great insights.I recommend Veb to anyone who is looking for a skillful senior marketer.”

Saulo Martins

Growth Lead - Sastrix GmbH | Sastrify.com

Why B2B companies work with me

Clear process

15 years experience  in B2B SaaS, my process is clear and impactful

GTM planning

Deep experience of B2B SaaS, clear strategy for your B2B  growth

Fast execution

As a hands-on marketer, I execute on key channels, show results 5X faster

Expert guidance

Founders love the clarity I bring around their priorities for growth

Testimonials

"Veb was absolutely amazing.

His process for walking a founder through and discovering their brands strengths and weaknesses was truly incredible.

If you are feeling stuck finding your voice and articulating it, hire Veb!"

“Vaibhav helped us make the right choices for our B2B cloud security business at an early-stage of growth.

With Vaibhav's insights and execution on our go-to-market, website and content, we were able to quickly setup the base for launching and scaling our demand generation.”

“Working with Veb has been instrumental for IgnitePOST.  

It's rare to find a marketer like Veb that can understand the bigger picture of what our business was trying to achieve while also effectively executing specific initiatives to reach business goals.”

"It was great working with Vaibhav for framing our ideas and to build the brand story for Thrive - our Purpose, Vision, Mission and Core Values.

If you're a founder trying to figure out how to approach your company or market strategy, I can definitely recommend working with Vaibhav."

“Veb created a vision and execution plan for our VC-backed app - multiple versions of product messaging, keyword strategy, and analytics leading to record-breaking downloads on Shopify app store!

Veb’s care and precision over our strategy means his services are incredibly hard to beat.”

“It was a pleasure working with Vaibhav.

He helped us craft the messaging from scratch, really owned the project, took time to understand the market, competitors and space.

We are continuing to work with Vaibhav for strategic marketing.”

“Veb really knows his stuff.

He helped us set up the baseline for scalable marketing.He brought planning, structure, tracking, and great insights.

I recommend Veb to anyone who is looking for a skillful senior marketer.”

“Vaibhav is the best growth consultant and brings great clarity in SEO & analytics.

We leaned on Vaibhav's expertise for growing our multiple SaaS products.

I highly recommend Vaibhav to kickstart and grow your B2B marketing.”

“Veb helped us grow our SEO, e-mail and organic visibility.

His holistic approach led us to a record-setting quarter of drone industry report sales.

Vaibhav brings a mix of great skills, great communication, and great results!”

Close-up of a smiling woman with blonde hair wearing a gray shirt and a pearl necklace, leaning against a textured wall.

Michelle Killebrew

Marketing Director - IBM Coremetrics

“Vaibhav worked on my demand generation campaigns, but truly he was my “go-to” campaign manager.

I was very glad to know that it was Vaibhav that was managing my campaigns.”

IBM and Coremetrics Analytics logos side by side.

Frequently Asked Questions - B2B Marketing Growth


Running a B2B SaaS company in 2025 means navigating constant change — new AI tools, shifting buyer behavior, and tighter marketing budgets.

I help B2B SaaS founders and GTM leaders cut through the noise and focus on what drives real pipeline and predictable growth.

This FAQ brings together the most searched, most debated questions from founders, CMOs, and sales leaders — answered from experience, not theory.

Whether you’re refining your go-to-market motion, scaling from PLG to enterprise, or building a lean, AI-enabled marketing engine — you’ll find clear, battle-tested answers here.

Who provides strategic value for B2B SaaS founders?
What is a balanced startup marketing team structure?
How can B2B SaaS founders align marketing and sales for faster revenue growth?
What are the top B2B customer experience best practices?
How should a mid-sized B2B SaaS company ($20M ARR, 50 employees) expand to enterprise markets while keeping product–market fit with SMB clients?
What are the most effective growth channels for B2B SaaS startups in 2025?
How do you decide when to move from product-led growth (PLG) to a hybrid or sales-led GTM?
How can a B2B SaaS startup use AI tools without getting lost in “shiny object” syndrome?
What’s the best way to optimise trial-to-paid conversion for a B2B SaaS product?
What role does content-marketing play in scaling B2B SaaS growth today?
How do you pick the right metrics for a mid-sized B2B SaaS marketing team?
How should startups structure their AI-stack for marketing & sales without bloating tech?
What are the key steps to align marketing and product for lasting growth?
When expanding from SMB to mid-market/enterprise, how should you adjust pricing and packaging?
How can you build a community that supports growth for B2B SaaS (not just a user forum)?
What’s the smart way to evaluate new channel opportunities for a B2B SaaS marketing team?
What’s the 2025 playbook for ABM without boiling the ocean?
How should B2B SaaS adapt SEO for AI Overviews and assistant answers?
What’s a sensible attribution model for a lean team?
How do we use AI in marketing and sales without stack bloat?
What actually increases demo-to-close rates?
What content reliably drives pipeline today?
How should we structure cold email in 2025?
What’s the right split between PLG and sales-led for mid-market expansion?
Which KPIs should a content/demand team report to the CEO?
How do we future-proof our GTM against AI and search shifts?

Get started in 3 steps

Ready to explore how I can help your B2B growth?

Setup a free consultation to start.

1

Setup free consultation call

Select a slot for a consultation call so I can understand your growth stage and aspirations

2

Agree on scope and pricing

I will setup a clear scope and roadmap with pricing and timeframe for us to agree on

3

Kick-off project execution

Kick off execution within 5 days to start working and continue collaboration