Branding and Strategy for B2B SaaS Companies

I help your bring your vision to a growth strategy

I help founders articulate their purpose mission and vision for building their company and then help them make strategic choices to ensure they have the best odds of winning in B2B SaaS markets.

After working with me, you will:

Clearly articulate your vision and brand purpose

Make clear strategic choices for growing your business

Be prepared to create winning positioning and messaging

Get Free Consultation



B2B founders trust my process

"Veb was absolutely amazing.

His process for walking a founder through and discovering their brands strengths and weaknesses was truly incredible.

If you are feeling stuck finding your voice and articulating it, hire Veb!"

Matthew Curtis

Founder and CEO - Insightvoice.ai

“Working with Veb has been instrumental for IgnitePOST.

It's rare to find a marketer like Veb that can understand the bigger picture of what our business was trying to achieve while also effectively executing specific initiatives to reach business goals.”

Arian Radmand

Founder and CEO - IgnitePOST.com

“Vaibhav helped us make the right choices for our B2B cloud security business at an early-stage of growth.

With Vaibhav's insights and execution on our go-to-market, website and content, we were able to quickly setup the base for launching and scaling our demand generation.”

Akash Mahajan

Founder and CEO - Kloudle.com

Build your B2B strategy from the ground up

B2B growth is a cumulative effort that heavily relies on a strong brand framework.

1. Find and articulate the purpose, mission, vision

Everything starts with a clear brand purpose. Why does your company want to exist in the world? What big change is it trying to create? And what is the world you want to see for your customers?

Step by step guided process

My process is clear and expert-led so you can truly express your vision and see the brand take shape

Deep alignment with your vision

I collaborate deeply with your founding team to make sure your brand remains grounded in your vision

2. Make strategic choices for faster growth in B2B

With a clear brand core, I help founders deeply understand their target markets and make strategic choices to ensure they give their companies best odds of winning in those markets.

Where to play?

What should be our playing field? In which markets will we compete? Where will we focus and not focus?

How to win?

What are our sources of sustainable competitive advantage? What makes us unique and delivers value?

3. Define a strong brand personality

With the core of your brand and strategic choices defined, I will also setup a simple, clear brand voice and tone for your customer facing assets to follow.

Brand voice - who is speaking and why

Brand tone - how do we speak to our customers

Brand identity - work with a designer for your visual identity

Get Started Now