Get answers to the most common questions.

FAQ

Frequently asked questions about B2B marketing

B2B marketing is the set of skills, practices and processes used by businesses to market products or services to other businesses.
Of course. I have worked with companies in different industries across US, India, UK and Europe.

You can view the logos of a few of my customers and testimonials at the top. I can walk through my past work in our first call.

I am also building a portfolio on this website, but it’s not ready yet
As my work is very intensive in nature, I often setup scope by project after our first conversation. This helps me understand your current stage of growth, your goals and resources so I can recommend the best plan of action.

When a clear scope can be defined, I setup the price by project.

For more flexible engagements I offer on-demand hourly rate and you can also commit to a fixed number of hours per week. In both cases, the actual time is tracked in a  shared Google Sheet so you only pay for the time spent on your projects.
You can see average prices from the past. I normally propose a customized price once we review your business goals, challenges, marketing setup and product complexity.

Hourly rate, however, is fixed and very competitive for B2B marketing consulting and execution.
Of course. In fact I strongly recommend signing a non-disclosure agreement to ensure you are comfortable sharing sensitive information with me. That’s the only way to achieve business impact.
I am location independent but I often spend time in regions where I have long-term customers or active projects. This helps with meetings and brainstorming sessions which are more effective in person. I am currently based in Lisbon but I can easily travel for work if needed.
Do you have any international marketing experience?
Absolutely. In over 10 years of marketing, 70% of my work has targeted US and Europe, 10% to India only and 20% to global audiences.

This includes digital of course, but I’ve also done extensive PR and event marketing for enterprise companies in US, UK and India.
Great question! A common misconception about consulting is that it is only “advice”.

In reality, consulting is about transformation and driving change in your organization. I do this by combining experience-backed recommendations, running pilot programs that drive results, building technology and analytics frameworks, and setting up processes that your team can take over. In longer engagements,

I also help founders hire and train the right people. The simplest way to explain all of the above is consulting + execution. This dispels any misunderstandings about my work.
I bring years of expertise in marketing analytics. If your analytics is properly setup, I’ll help you define the right metrics as we execute so you can see the impact.

If your analytics setup is lacking, I’ll fix it.
No. Unfortunately, in B2B marketing results depend on multiple factors across your strategy, product, acquisition, qualification and opportunity stages.

I help companies adopt industry-leading practices but realizing the outcomes is a shared responsibility.
FAQ

FAQs about my work / engagement

I work independently as a sole trader and I'm not affiliated with any agency.

I can recommend freelancers to your for example designers, content writers and more. I suggest to setup separate contracts with them to keep everything clear and transparent.
Of course. I have worked with companies in different industries across US, India, UK and Europe.

You can view the logos of a few of my customers and testimonials at the top. I can walk through my past work in our first call.

I am also building a portfolio on this website, but it’s not ready yet
As my work is very intensive in nature, I often setup scope by project after our first conversation. This helps me understand your current stage of growth, your goals and resources so I can recommend the best plan of action.

When a clear scope can be defined, I setup the price by project.

For more flexible engagements I offer on-demand hourly rate and you can also commit to a fixed number of hours per week. In both cases, the actual time is tracked in a  shared Google Sheet so you only pay for the time spent on your projects.
You can see average prices from the past. I normally propose a customized price once we review your business goals, challenges, marketing setup and product complexity.

Hourly rate, however, is fixed and very competitive for B2B marketing consulting and execution.
Of course. In fact I strongly recommend signing a non-disclosure agreement to ensure you are comfortable sharing sensitive information with me. That’s the only way to achieve business impact.
I am location independent but I often spend time in regions where I have long-term customers or active projects. This helps with meetings and brainstorming sessions which are more effective in person. I am currently based in Lisbon but I can easily travel for work if needed.
Do you have any international marketing experience?
Absolutely. In over 10 years of marketing, 70% of my work has targeted US and Europe, 10% to India only and 20% to global audiences.

This includes digital of course, but I’ve also done extensive PR and event marketing for enterprise companies in US, UK and India.
Great question! A common misconception about consulting is that it is only “advice”.

In reality, consulting is about transformation and driving change in your organization. I do this by combining experience-backed recommendations, running pilot programs that drive results, building technology and analytics frameworks, and setting up processes that your team can take over. In longer engagements,

I also help founders hire and train the right people. The simplest way to explain all of the above is consulting + execution. This dispels any misunderstandings about my work.
I bring years of expertise in marketing analytics. If your analytics is properly setup, I’ll help you define the right metrics as we execute so you can see the impact.

If your analytics setup is lacking, I’ll fix it.
No. Unfortunately, in B2B marketing results depend on multiple factors across your strategy, product, acquisition, qualification and opportunity stages.

I help companies adopt industry-leading practices but realizing the outcomes is a shared responsibility.
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