Here's an insane stat: 81% of marketing teams find website ownership a persistent challenge: While marketing teams are the definite owners of the customer experience, the majority feel restricted by designers and developers — limiting their ability to deliver on their marketing vision and goals.

Image credit: Webflow

This is why in the last few years, I've bypassed designers and developers to build websites for my B2B SaaS / Technology customers using Webflow.

For a B2B company, big or small, a website is the heart of their business. It's the primary, most impactful medium for communicating with buyers.

If the website doesn't clearly articulate value, and doesn't deliver a great user experience, no amount of $$$ spent on campaigns will generate growth.

The website is your BRAND, your CONTENT HUB and your CONVERSION CHANNEL.

Your website is everything a prospect knows about your company.

I'm tired of designer and developers not getting the business value of a website and treating it like a side project that distracts them from their product work.

It's simple. Shitty website = Stunted marketing = Terrible sales = Few buyers of your product

Webflow and other no-code platforms bring SO many benefits to companies:

  1. Create stunning, responsive and super-flexible websites in days
  2. Deliver a convincing user experience helps buyers trust your brand
  3. Be crazy agile - make changes when you want, as you want
  4. Create conversion-ready landing pages in minutes
  5. Control all technical aspects like SEO, redirects, integrations easily

Time for you to control of your website and your B2B business growth.

Get the full report from Webflow on State of the Website in 2024: