May 21, 2025
In ecommerce, staying informed about the latest trends, strategies, and best practices is essential for Shopify store owners who want to remain competitive.
While blogs and videos are valuable learning resources, podcasts offer a unique advantage: they can be consumed while commuting, exercising, or completing other tasks, making them an efficient way to absorb new information.
This comprehensive guide highlights the 20 best Shopify podcasts that every ecommerce entrepreneur should consider adding to their listening rotation. From marketing tactics and conversion optimization to inspiring success stories and practical business advice, these podcasts cover all aspects of running a successful online store on the Shopify platform.
This list was originally posted on: Feedspot
Before diving into our list, let's understand why podcasts have become such a powerful medium for ecommerce education:
With thousands of business podcasts available, this curated list focuses specifically on shows most relevant to Shopify merchants, saving you the time of sifting through less applicable content.
Host: Felix Thea
Frequency: Weekly
Average Length: 45-60 minutes
Focus: Interviews with successful Shopify merchants
Shopify Masters is the official podcast produced by Shopify itself, featuring in-depth interviews with successful merchants who share their journeys, strategies, and lessons learned. Host Felix Thea skillfully extracts actionable insights from guests who have built seven- and eight-figure businesses on the platform.
What makes this podcast particularly valuable is its focus on real-world case studies rather than theoretical advice. Each episode typically covers the entire entrepreneurial journey—from idea conception to scaling challenges—with guests being remarkably transparent about their revenue figures, marketing approaches, and operational strategies.
Must-Listen Episodes:
Where to Listen: Shopify Blog, Apple Podcasts, Spotify, Google Podcasts
Host: Kurt Elster
Frequency: Weekly
Average Length: 30-45 minutes
Focus: Actionable Shopify strategies and optimization tactics
As Shopify Plus Partner and ecommerce consultant Kurt Elster hosts one of the longest-running and most respected podcasts in the Shopify ecosystem. The "unofficial" in the title refers to its independent status, allowing Kurt to offer unfiltered opinions and advice about the platform.
This show excels at providing actionable tips for optimizing your Shopify store, improving conversion rates, and implementing effective marketing strategies. Kurt balances technical discussions with understandable explanations, making complex concepts accessible to store owners of all experience levels.
According to a 2024 survey by eCommerceFuel, 87% of Shopify merchants who regularly listen to this podcast reported implementing at least one strategy that led to measurable business improvement.
Must-Listen Episodes:
Where to Listen: Unofficial Shopify Podcast Website, Apple Podcasts, Spotify, YouTube
Hosts: Austin Brawner and Andrew Foxwell
Frequency: Weekly
Average Length: 45-60 minutes
Focus: Customer acquisition and retention strategies
While not exclusively focused on Shopify, this podcast offers invaluable insights on customer acquisition and retention—critical challenges for every Shopify store owner. Hosts Austin Brawner and Andrew Foxwell bring significant expertise in email marketing and paid social advertising respectively.
What distinguishes Ecommerce Influence is its data-driven approach. The hosts regularly share performance metrics, benchmark data, and specific ROI figures from campaigns they've run for clients, giving listeners concrete examples of what success looks like across different verticals.
Must-Listen Episodes:
Where to Listen: Ecommerce Influence Website, Apple Podcasts, Spotify, Stitcher
Host: Stephen Peterson
Frequency: 2-3 episodes weekly
Average Length: 40-60 minutes
Focus: Interviews with successful multi-channel sellers
The Ecommerce Momentum Podcast features interviews with entrepreneurs who have built successful ecommerce businesses across multiple channels, with many guests being Shopify users who share platform-specific strategies alongside broader business wisdom.
Host Stephen Peterson excels at drawing out the pivotal moments in each guest's journey—the decisions, mistakes, and breakthrough realizations that transformed their businesses. This storytelling approach makes complex business concepts more memorable and relatable.
Must-Listen Episodes:
Where to Listen: Ecommerce Momentum Website, Apple Podcasts, Spotify, Google Podcasts
Hosts: Corbett Barr, Chase Reeves, and Steph Crowder
Frequency: Weekly
Average Length: 45-60 minutes
Focus: Independent entrepreneurship and sustainable business building
The Fizzle Show covers the human side of entrepreneurship—the psychological challenges, work-life balance considerations, and sustainable growth strategies essential for long-term success. While not exclusively Shopify-focused, many episodes address issues highly relevant to independent store owners.
What makes this podcast distinctive is its holistic approach to business building. Rather than chasing quick wins or growth hacks, the hosts emphasize building businesses that align with your values and lifestyle goals—particularly valuable for solo entrepreneurs or small teams running Shopify stores.
Must-Listen Episodes:
Where to Listen: Fizzle Website, Apple Podcasts, Spotify, Stitcher
Host: Steve Hutt
Frequency: Bi-weekly
Average Length: 30-45 minutes
Focus: Shopify growth strategies and app ecosystem
Ecommerce Fastlane specifically targets Shopify merchants looking to accelerate their growth. Host Steve Hutt, a former Shopify employee and Senior Merchant Success Manager, brings insider knowledge about the platform and its evolving capabilities.
The podcast excels at exploring the vast Shopify app ecosystem, with many episodes featuring interviews with app developers who explain how their tools can solve specific pain points. This focus helps store owners navigate the often overwhelming array of available extensions and integrations.
According to Shopify app marketplace data, the average merchant has 6-10 apps installed, but understanding which ones deliver the best ROI remains challenging—making this podcast's app-focused content particularly valuable.
Must-Listen Episodes:
Where to Listen: Ecommerce Fastlane Website, Apple Podcasts, Spotify, Google Podcasts
Host: Paul Rogers
Frequency: Monthly
Average Length: 45-60 minutes
Focus: European and international Shopify perspectives
This UK-based podcast offers a valuable international perspective on Shopify ecommerce, addressing region-specific challenges like GDPR compliance, EU tax regulations, and European consumer behaviors. Host Paul Rogers brings extensive experience as a Shopify Plus consultant working with merchants across Europe.
What distinguishes this podcast is its focus on topics often overlooked by US-centric ecommerce shows, such as cross-border selling within Europe, VAT considerations, and localization strategies for different European markets.
Must-Listen Episodes:
Where to Listen: Shopify Across the Pond Website, Apple Podcasts, Spotify
Host: Danna Crawford
Frequency: Weekly
Average Length: 15-20 minutes
Focus: Quick, actionable Shopify tips
The Ecommerce Coffee Break delivers exactly what its name promises—bite-sized episodes perfect for a quick break in your day. Host Danna Crawford focuses on delivering one immediately actionable tip per episode, making this ideal for busy store owners.
The podcast's distinctive format involves a concise presentation of a single concept followed by a specific implementation exercise listeners can complete in under 30 minutes. This approach makes it particularly effective for merchants who struggle to find time for longer podcast formats.
Must-Listen Episodes:
Where to Listen: Ecommerce Coffee Break Website, Apple Podcasts, Spotify, YouTube
Host: Kunle Campbell
Frequency: Weekly
Average Length: 50-70 minutes
Focus: Customer acquisition and ecommerce growth strategies
The 2X Ecommerce podcast focuses on sophisticated customer acquisition strategies for established Shopify stores looking to scale. Host Kunle Campbell conducts thorough interviews with founders and marketers of high-growth DTC brands, many of which operate on Shopify Plus.
What sets this podcast apart is its analytical depth. Episodes frequently include discussion of specific metrics, CAC:LTV ratios, and attribution models, making it particularly valuable for data-driven merchants who have moved beyond the startup phase.
Must-Listen Episodes:
Where to Listen: 2X Ecommerce Website, Apple Podcasts, Spotify, Google Podcasts
Host: Steve Chou
Frequency: Weekly
Average Length: 45-60 minutes
Focus: Family-run ecommerce businesses and side hustles
While covering ecommerce broadly, this podcast includes numerous episodes featuring successful Shopify merchants who have built profitable businesses while maintaining work-life balance. Host Steve Chou shares his own experience running a successful online store with his wife.
The podcast's primary strength is its focus on sustainable business models and strategies accessible to entrepreneurs with limited resources or time. This makes it particularly relevant for side hustlers, family businesses, or solopreneurs using Shopify.
A 2024 survey by Shopify revealed that 62% of new merchants on the platform start their stores as side businesses while maintaining other employment, making this podcast's focus especially timely.
Must-Listen Episodes:
Where to Listen: My Wife Quit Her Job Website, Apple Podcasts, Spotify, Stitcher
Hosts: Jason Goldberg and Scot Wingo
Frequency: Bi-weekly
Average Length: 60-90 minutes
Focus: Strategic ecommerce industry analysis
The Jason & Scot Show offers high-level strategic analysis of ecommerce trends, featuring frequent discussions about Shopify's position in the market and how platform changes might impact merchants. Hosts Jason Goldberg (Publicis) and Scot Wingo (ChannelAdvisor founder) bring decades of industry experience.
What distinguishes this podcast is its forward-looking perspective. Rather than tactical tips, the hosts analyze industry shifts, platform developments, and emerging technologies, helping store owners anticipate changes that might affect their businesses.
Must-Listen Episodes:
Where to Listen: Jason & Scot Show Website, Apple Podcasts, Spotify, Google Podcasts
Host: Richard Gaffin
Frequency: Weekly
Average Length: 30-40 minutes
Focus: Practical Shopify marketing and operations strategies
Produced by Common Thread Collective, this podcast delivers tactical advice specifically for direct-to-consumer brands on Shopify. Host Richard Gaffin interviews both agency experts and successful merchants about their growth strategies.
The podcast excels at breaking down complex marketing concepts into step-by-step implementation plans. Episodes often include specific examples of ad creative, email sequences, or landing page designs that have driven results for Shopify stores.
Must-Listen Episodes:
Where to Listen: Common Thread Collective Website, Apple Podcasts, Spotify
Host: Katana PIM team
Frequency: Bi-weekly
Average Length: 30-45 minutes
Focus: Shopify operations and product information management
The Cart Insiders podcast focuses on operational excellence for Shopify merchants, with particular emphasis on inventory management, product information, and back-office processes. Produced by Katana PIM, it features interviews with operations experts and successful merchants.
What makes this podcast valuable is its focus on the less glamorous but critical aspects of ecommerce success: catalog management, inventory systems, and operational workflows. These topics are often overlooked by marketing-focused podcasts but represent significant pain points for growing Shopify stores.
Must-Listen Episodes:
Where to Listen: Cart Insiders Website, Apple Podcasts, Spotify
Hosts: Kelly Vaughn and Rhian Beutler
Frequency: Weekly
Average Length: 30-45 minutes
Focus: Candid discussions about Shopify business realities
Commerce Tea features honest conversations about the realities of running Shopify businesses from hosts Kelly Vaughn (founder of The Taproom agency) and Rhian Beutler (co-founder of Venntov/SEO Manager). Both bring extensive experience working with hundreds of Shopify merchants.
The podcast stands out for its refreshingly candid approach to discussing challenges, failures, and the less Instagram-worthy aspects of ecommerce entrepreneurship. This honesty makes it particularly valuable for new store owners who need realistic expectations.
Must-Listen Episodes:
Where to Listen: Commerce Tea Website, Apple Podcasts, Spotify, Google Podcasts
Host: Shopify Plus team
Frequency: Monthly
Average Length: 40-50 minutes
Focus: Enterprise-level Shopify strategies
While targeted primarily at larger Shopify merchants, this official podcast from Shopify Plus contains valuable insights for ambitious store owners of any size. Episodes feature in-depth interviews with enterprise-level brands discussing their scaling strategies.
The podcast's greatest strength is its focus on sophisticated strategies that have worked at scale, providing a roadmap for growing merchants. Topics include international expansion, advanced customization, and complex operational challenges.
Must-Listen Episodes:
Where to Listen: Shopify Plus Website, Apple Podcasts, Spotify
Host: Brett Curry
Frequency: Weekly
Average Length: 45-60 minutes
Focus: Digital marketing strategies for ecommerce
Hosted by Brett Curry, CEO of OMG Commerce, this podcast delivers expert insights on digital marketing for ecommerce businesses, with many episodes specifically addressing Shopify store marketing tactics. Brett interviews successful merchants and marketing experts across various disciplines.
What distinguishes this podcast is its comprehensive coverage of the full marketing mix, from SEO and PPC to emerging channels like connected TV and podcast advertising. This broad perspective helps Shopify merchants develop integrated marketing strategies rather than siloed channel approaches.
Must-Listen Episodes:
Where to Listen: Ecommerce Evolution Website, Apple Podcasts, Spotify, Stitcher
Hosts: Arlen Robinson and Tanner Larsson
Frequency: Weekly
Average Length: 30-45 minutes
Focus: Technical Shopify optimization and development
Shopify Nerds dives into the technical aspects of the platform, making it especially valuable for merchants who want to understand the capabilities and limitations of their stores. Hosts Arlen Robinson and Tanner Larsson bring both development and optimization expertise.
The podcast excels at translating complex technical concepts into language accessible to non-technical store owners. Episodes often include step-by-step walkthroughs of theme customizations or third-party integrations.
Must-Listen Episodes:
Where to Listen: Shopify Nerds Website, Apple Podcasts, Spotify
Host: Various Elastic Path hosts
Frequency: Bi-weekly
Average Length: 30-45 minutes
Focus: Forward-looking ecommerce trends and technologies
While produced by Elastic Path (a Shopify competitor), this podcast provides valuable perspective on broader industry trends affecting all ecommerce businesses, including Shopify merchants. Episodes feature thought leaders discussing emerging technologies and consumer behavior shifts.
The podcast's strength lies in its focus on preparing merchants for future challenges and opportunities rather than solving today's tactical problems. This forward-looking perspective helps Shopify store owners make more strategic long-term decisions.
Must-Listen Episodes:
Where to Listen: Future of Commerce Website, Apple Podcasts, Spotify
Host: Tyler Gillespie
Frequency: Weekly
Average Length: 15-25 minutes
Focus: Beginner-friendly Shopify advice
As the name suggests, this podcast specializes in making ecommerce concepts accessible to beginners. Host Tyler Gillespie breaks down complex topics into simple, actionable advice particularly relevant for new Shopify store owners.
The podcast's concise format and jargon-free explanations make it an excellent starting point for entrepreneurs just beginning their Shopify journey. Each episode focuses on solving a single specific challenge common to new store owners.
Must-Listen Episodes:
Where to Listen: Ecommerce Made Simple Website, Apple Podcasts, Spotify, Google Podcasts
Host: Shopify Retail team
Frequency: Monthly
Average Length: 30-40 minutes
Focus: Omnichannel strategies for Shopify merchants
This official Shopify podcast focuses on merchants who sell both online and in physical locations using Shopify POS. Episodes cover omnichannel strategies, retail best practices, and the integration between digital and physical commerce.
The podcast is particularly valuable for merchants considering expansion into physical retail or pop-up shops, as well as traditional retailers who have added Shopify as their ecommerce solution. Its case study approach provides practical examples of successful omnichannel execution.
Must-Listen Episodes:
Where to Listen: Shopify Retail Blog, Apple Podcasts, Spotify
To get the most from these podcasts, consider implementing these strategies:
The right podcasts can serve as an ongoing source of education, inspiration, and practical advice for Shopify store owners at every stage of their journey. The 20 shows highlighted in this guide represent the best resources currently available, covering everything from technical optimizations and marketing strategies to operational excellence and future trends.
By incorporating these podcasts into your learning routine, you'll gain access to the collective wisdom of hundreds of successful Shopify entrepreneurs and experts—all while making productive use of time that might otherwise be spent commuting, exercising, or completing routine tasks.
Remember that the most valuable podcast is the one you actually implement ideas from. Rather than trying to consume every episode of every show, focus on the podcasts most relevant to your current business challenges and growth goals.
For further Shopify education beyond podcasts, consider these complementary resources:
By combining insights from the podcasts in this guide with these additional resources, you'll build a comprehensive education system that helps you stay at the forefront of ecommerce best practices.