SHOPIFY APP GROWTH
I'm Veb. I launch and scale apps on the Shopify App Store bring 5+ years of experience helping over 18 Shopify Apps grow their business.
I help launch, optimise and scale the listing, ads and conversion funnel - so your app starts pulling in high-value Shopify merchants, not just installs.




65+ Happy Founders










With my deep understanding of Shopify App Store algorithm, I'll help you make the right choices and execute on a growth plan.

APP STORE OPTIMIZATION
I perform deep keyword research tailored to your merchant-buyer persona, then rewrite your title, subtitle and listing copy to align with intent and search visibility.
I also guide visuals (icon, screenshots) and positioning so your listing stands out and clearly communicates your app’s unique value.
Clearly communicate your app value
I create a positioning and messaging plan with copywriting to capitalize on your apps unique value proposition.
Build convincing visuals
I thne work with your biz team and designers to create impactful images and fine tune your pricing strategy.
SHOPIFY SEARCH ADS
I structure and launch targeted Search Ads inside the Shopify App Store.
I prioritise highly-relevant keywords, monitor CPC/CPI metrics, optimise bids and scale campaigns that deliver installs and valuable merchants - not just clicks or test stores.
Shopify Search Ads
Launch, run and optimize Shopify Search Ads to accelerate early-growth and scale faster
Keyword discovery
Keep discovering new keywords for your app category to drive ongoing optimizations for your organic and paid rankings


SHOPIFY APP CONSULTING
I work closely with your product and onboarding teams to shorten the merchant’s “time to value”, increase activation rate, reduce churn and boost your ARPU.
That means improved onboarding flows, upgrade incentives, review-capture strategies and ongoing growth workflows.
Shopify app growth consulting focuses on increasing high-quality installs, activation, retention, and revenue for Shopify Apps.
When working with me, the project typically includes Shopify App Store Optimization (ASO), listing copy and creative optimization, Shopify Search Ads strategy and execution, onboarding and activation improvements, pricing and monetization analysis, analytics consulting, and ongoing growth strategy.
The goal is sustainable growth, not just more installs.
Most Shopify apps begin seeing measurable improvements within 45–60 days, depending on current traction, category competitiveness, onboarding, and baseline conversion rates.
Early wins often include higher listing conversion rates and improved keyword visibility, followed by sustained growth in installs, activation, and revenue over 90 days as optimizations compound.
Shopify Search Ads are a core acquisition channel for app growth because they capture high-intent merchants already searching for solutions.
I use Shopify Search Ads to test keywords, accelerate install velocity, defend branded terms, and identify opportunities to improve App Store listings.
Shopify Search Ads are continuously optimized based on conversion data and merchant behaviour.
I help improve Shopify App Store rankings by optimizing for the factors Shopify’s algorithm prioritizes, including keyword relevance, conversion rate, install velocity, reviews, and retention signals.
This involves keyword research, optimized app titles and descriptions, visual asset optimization (icons, screenshots, videos), improved onboarding to increase activation, and driving qualified traffic through Shopify Search Ads and other channels.
I've worked with both early-stage and established Shopify apps.
For new or pre-launch apps, I focus on launch positioning, keyword strategy, listing setup, pricing validation, and early traction.
For established apps, I optimize App Store rankings, scale paid acquisition, improve onboarding and comversion rates, and reduce churn to unlock growth opportunities.
Absolutely. Install growth alone does not drive revenue.
I analyze onboarding flows, in-app messaging, trial experiences, and first-value moments to improve activation rates, trial-to-paid conversion, and retention.
These improvements also positively impact Shopify App Store ranking signals over time leading to better rankings and more installs.
I track metrics across the full funnel, including App Store impressions, listing conversion rate, installs rate, activation rate, trial-to-paid conversion, churn, retention, and revenue per install.
This allows growth decisions to be based on real business impact rather than only top-level metrics.
Shopify app growth is platform-specific.
Unlike traditional SaaS marketing, growth is heavily influenced by Shopify App Store algorithms, in-platform search behavior, merchant intent, reviews, and app ecosystem dynamics.
Strategies that work for general B2B SaaS often fail inside the Shopify ecosystem without this specialized understanding of the ecosystem.
Engagements typically start with an audit and category assessment, followed by a prioritized roadmap covering App Store optimization, keyword strategy, search ads planning, metrics tracking, and review of your app experience.
I run a pilot for 2 months to understand category-specific opportunities and constraints, keywords, volumes and merchant intent.
After the 2-months period, we can extend the engagement depending on the results or maintain a consulting-only role.
Yes, please use the buttons on this page to setup a call with me or email me at veb@bigmoves.marketing
Ready to explore how I can help your B2B growth?
Setup a free consultation to start.
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